Luxury resale brand Tradesy needed a reintroduction to the fashion industry. With a written manifesto under their belt, they needed a partner to help bring their point of view to life visually. We developed an art directional approach that helped reinvent the brand through a series of films, typographic treatments, and photography stills that lived on Tradesy’s social channels, website, and Youtube channel.
Agency: B-Reel New York
Director: Gemma Warren
DP: Andy Madeleine
Creative Director: Pieter Konickx
Art Director/Title Design: Brianna Saba
Creatives at pitch stage: Suchi Ahuja, John Olson
Editor: Jerry Chia
Motion: Amina Cheng
Production: Good Company
Stylist: Brit McCamey
Talent: Noni Cyngor, Cameron Lee Phan, Sophie Olszak
Music: DJ Sneak
Set Design: Taylor Horne