FENTY is the new groundbreaking luxury fashion Maison created by Rihanna and luxury conglomerate LVMH.
As a digital-only fashion house, FENTY is created around the shopping behaviour of the modern luxury fashion consumer.
We created a digital flagship store where stories of the collection, best-in-class e-commerce, interactivity and brand community all come together.
Role: Creative lead / Copywriter / Art Director
We created immersive visual worlds around each collection, where users could explore every detail of each garment through various interactive elements.
The animated ticker was inspired by the offset FENTY logo on the garment’s label and is applied across the site at key touchpoints.
Explore collections and endless style inspirations by scrolling infinitely.
Tap the image and discover hotspots with details around the looks that take you to each product page.
Discover the stories and inspirations behind the collections, through shopable interactivity.