Setting off a flash of light and solidarity to girls around the world.
As an artist, Zara Larsson exuberates light and empowerment. We wanted to launch the new Air Max Jewell’s with her contagious beam of positivity and solidarity and spread it to all her biggest fans
around the world.
We created a series of 4 mini dance shoutouts with Zara and her girl crew, dedicated to her entire Instagram and Facebook fanbase.
Each moment was visually themed around the notion of refracted
light with added animation sparks from Weirdcore.
The campaign coincided with her debut album launch and features the single “Don’t Let Me Be Yours”.
Results: The films garnered over 1.3 million views on Zara’s Instagram and Facebook channels combined, with over 1.4K shares from her beloved fans.