Google Domains had one simple brief for us, sell more domains. With the New Year on the horizon, what better time to shine a light on making that idea you’ve had lingering around in your brain for years - finally happen? Instead of focusing on narratively lead storytelling, we wanted to convey a message that got to the point as quickly as possible and most importantly, nudged people to find their place online. We created a 30s and 15s pre-roll that inspired a “new you” with a new domain.