Step Into #TheRareWalk
The world’s leading makers of high-end luxury cashmere and wool, Loro Piana has long been a highly established entity within the fashion industry. For generations, the family-owned luxury brand has supplied the rarest and finest cashmere fabric in the world.
For the launch of their first-ever shoe campaign, B-Reel was approached to help introduce the brand and collection to a younger fashion-savvy audience.
We teamed up with rising photographer, Arielle Bobb-Willis, who brought to life Loro Piana’s colorful reverence for nature and love for the city through a fresh and joyful lens.
Role: Creative lead
Seeing The World From A Loro Piana Point Of View
The Instagram campaign elevates the brand’s inherent attitude of living life with a touch of ‘Fuori Dal Coro’, inviting our audience to join us on “The Rare Walk” - where the world is seen from a curious and irreverent point of view.
#TheRareWalk captures everyday moments through serendipitous double-take instances and mesmerizing plays with perspective, creating new narratives that let the imagination run wild.
The campaign launched with an exclusive pop-up experience in New York’s Meatpacking District, inviting city-dwellers to view the collection in an urban jungle, inspired by the iconic Highline.
The campaign also featured in the Isetan, Shinjuku retail experience in Japan and will continue to roll out throughout the year online and in retail stores around the world.